The AI Operating System for
Hospitality Automation.
Tapville is a profitable hospitality franchisor, technology and intelligence company, built on years of operating real venues, deploying automation systems, and capturing live guest data across a national network of franchised and licensed locations— backed by over $1.8 million already raised from investors.
Share Price
$6.82
Min Investment
$497.86
This Reg CF offering is made available through StartEngine Primary, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Built on a real, profitable business – scaling with AI.
Profitable,
Proven Hospitality Technology Platform
Tapville is a profitable hospitality technology company with automation systems already deployed across a national network of franchised and licensed locations. Built from years of real-world operations, Tapville combines live guest data, operational expertise, and proven technology into a scalable platform—reducing execution risk and positioning the business for continued growth.
AI-Powered Platform Targeting a $1T+ Industry
Eyes Up Hospitality™ is an AI-powered platform designed to help restaurants, bars, hotels, and entertainment venues automate operations, optimize labor, enhance guest experiences, and unlock real-time insights. As hospitality operators face rising costs and increasing complexity, we believe intelligent automation is becoming essentialacross the industry.
Built-In Distribution Driving Scalable Growth
Tapville's existing franchise and licensing network provides a built-in ecosystem for rapid deployment, real-world testing, and continuous data generation. We believe this foundation enables efficient scaling across the highly fragmented U.S. restaurant market which hasover one million restaurant locations.
Learn More about how tapville is scaling with AI
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Addressing a

Growing
Market Need.
We believe Tapville is solving one of the biggest challenges in hospitality:

the ability to deliver consistent, profitable unit economics in a high-cost, operationally complex environment.
Introducing:
Tapville has developed Eyes Up Hospitality™ an AI-powered platform transforming fragmented operational data into real-time intelligence,
enabling operators to:
Hospitality
Is Broken by Fragmentation
Restaurants and hospitality operators are still running on disconnected systems, manual processes, and guesswork.
The result:
Eyes Up HospitalityTM - The AI Operating Layer for Hospitality.
Eyes Up Hospitality™ turns fragmented operations into a real-time, intelligent system.


By combining automation, data, and AI, operators can:
*The smart glass component of our Eyes Up technology are under development and planned for a future release.
More control. Better margins.
A $1T+ Industry
Ready for Transformation.
Hospitality is a $1T+ U.S. market, with over 1 million hospitality businesses nationwide, yet most operators still rely on outdated systems, manual processes, and limited real-time visibility. Profitability and scalability remain constant challenges—creating an opportunity for intelligent, technology-driven solutions at scale.
Built on Real Scale. Designed to Expand.
With 85+ franchised and licensed locations across the country, Tapville has built a scalable operating platform powered by real-world automation systems and continuous guest and operational data. Eyes Up Hospitality™ transforms our proven operating system into an AI-powered intelligence platform— designed to scale across Tapville locations and expand to hospitality businesses nationwide.
By combining automation, real-time data, and AI, the platform helps operators:
Proven Traction. Expanding Platform.
Tapville has already demonstrated momentum:
We are not just building
a hospitality brand.
Tapville combines a profitable, real-world hospitality franchising business with the upside of a scalable AI-powered technology platform. Unlike many early-stage AI companies that start with concepts, we built the foundation first: 


*The smart glass component of our Eyes Up technology are under development and planned for a future release.
Unlock up bonus shares.
Loyalty Bonus: all previous investors receive 5% bonus shares. Venture Club members earn an additional 10%.
Time-based perks
+2% bonus shares
Early Bird 1
$497+
Combo/Avid Investor Perk Invest $497+ (minimum investment) within the first three weeks and receive 2% bonus shares
+5% bonus shares
Early Bird 2
$1,000+
Invest $1,000+ within the first three weeks and receive 5% bonus shares
+10% bonus shares
Early Bird 3
$2,500+
Invest $2,500+ within the first three weeks and receive 10% bonus shares
+15% bonus shares
Early Bird 4
$5,000+
Invest $5,000+ within the first three weeks and receive 15% bonus shares
+18% bonus shares
Early Bird 5
$10,000+
Invest $10,000+ within the first three weeks and receive 18% bonus shares
Volume-based perks
TIER 1
$500+
Invest $500+ and receive an invitation to Monthly Investor Update - lifetime membership discount card 5% discount
TIER 2
$1,000+
Invest $1000+ and receive lifetime membership 5% digital discount card + 3% bonus shares
TIER 3
$5,000+
Invest $5,000+ and receive lifetime membership 10% digital discount card + 8% bonus shares
TIER 4
$10,000+
Invest $10,000+ and receive lifetime membership 20% digital discount card + 12% bonus shares
TIER 5
$25,000+
Invest $25,000+ and receive lifetime membership 20% digital discount card + 18% bonus shares
TIER 6
$50,000+
Invest $50,000+ and receive lifetime membership 50% digital discount card + 20% bonus shares
Operators who’ve built it before.
Joseph Tota
Founder, CEO, Director, Principal Financial Officer
20+ years in consulting, technology, franchising, and operations. Proven track record scaling multi-unit businesses and driving growth through technology, strategic partnerships, and system- wide execution.
Thomas Kuba
Operations Manager
10+ years of experience supporting food and beverage operations across hospitality concepts, with a strong focus on technology-driven execution, consistency, and scalability. Proven ability to implement and optimize tech-enabled programs, support multi-unit operations, and drive performance through data, systems integration, and cross-functional collaboration.
Stephanie Mostoller
Marketing Coordinator
10+ years of experience in hospitality, operations, and marketing coordination, focused on delivering structured training, clear communication, and operational excellence. Develops training programs for franchise and licensed locations while supporting communications that keep teams informed and prepared.
Don DiBrita
Vice President of Marketing
20+ years in digital marketing and brand growth. Proven ability to scale customer acquisition, build engaged communities, and drive revenue through data-driven strategies across hospitality and consumer platforms.
Robert Herrmann
Vice President of Brand & Construction
30+ years in environmental and brand design across multiple industries. Expert in hardware design, development, and scalable environments, ensuring consistent brand execution and high-performing guest experiences.
Kyong Rhee
Senior Project Manager
20+ years of experience in hospitality and project management, leading franchise onboarding with a focus on clear communication, operational readiness, and smooth openings. Known for a solutions-focused approach that keeps projects on track and enhances the overall franchisee experience.
Gretchen Schmidt
Hospitality Solutions Manager
20+ years of experience in sales and marketing driving growth through strategic, relationship-focused, and data-informed decision-making. Proven ability to build strong partnerships, guide development from initial interest through execution, and align marketing strategy with measurable business outcomes for sustained success.
Adrian Ortiz
Technical Support Operations Manager
Background in hospitality, technology, and customer support with a focus on infrastructure and hands-on problem solving. Specializes in troubleshooting and maintaining hospitality  systems to ensure smooth day-to-day operations.
Betsy Hamm
Advisory Board
20+ years of experience in marketing, brand building, and operational leadership across hospitality and food service. Served as COO and then CEO of Duck Donuts during its expansion from 20 locations to nearly 200 across the U.S. and nine international markets. Skilled in aligning strategy with growth, building scalable operations, strengthening leadership teams, and creating brands that connect and convert.
Sean Thomas
Advisory Board
Sean Thomas brings more than 20 years of industry experience to his role as Partner and Co-Founder of Fifth and Broad Partners, a Wendy’s franchisee, and Minnie Bird. With deep roots in the business—his grandfather founded Wendy’s—Sean has spent a lifetime immersed in the food and hospitality sectors. He previously served as Co-Founder and COO of Sipp Brands, a nationally recognized wine company specializing in production and investment. Sean is a graduate of Auburn University and holds a culinary degree from Le Cordon Bleu-Chicago.
Evan Goldman
Advisory Board
Evan Goldman is a Founding Partner at The Franchise Firm LLP with extensive experience advising hospitality and restaurant franchise brands on franchise law, compliance, growth strategy, and brand protection. As an advisor, he brings strategic legal insight that supports scalable expansion and long-term franchise success.
Brian P. Brammeier
Advisory Board
20+ years of experience in technology, cybersecurity, operations, and business leadership. Founder and CEO of HigherGround Managed Services, leading the company through a successful acquisition in 2019. Active board member and advisor to growing technology and hospitality brands, with expertise in scaling businesses, strategic growth, cybersecurity, and operational leadership.
Join us in building the future of hospitality.
Invest now and be part of building the future of intelligent, automated hospitality.
Maximum number of shares offered subject to adjustment for bonus shares